Business seems to have lost its ethical context. Business decisions are taken according to whether they are within or outside of legal and regulatory frameworks … not whether they are within or outside of prevailing value sets or ethical frameworks.
If we cannot put ourselves in the shoes of others (and empathise) how can we expect to understand our customers, our suppliers, our stakeholders … and if we can … surely we must have a framework that says we will do nothing that might hurt or offend these groups.

That is what ethics is … an understating of the needs of others and how our actions might impact on those needs.