Will it work?

I am currently in Mauritius, helping launch their National Productivity Campaign.  I am talking to government officials, trades unions, employers, educators … and the public.

Such campaigns are relatively common.  Do they work?

Well, it is difficult to say … because one can rarely measure the ‘counterfactual’ … what would have happened if the campaign had not been run.

So, they are largely an act of faith.

However getting everyone informed about productivity … and lining up to participate in a coordinated strategy to improve national productivity cannot be a bad thing, can it?