Saturday 12th December has been dubbed “Out of Stock Saturday” by logistics analysts Clear Returns, as it will be the day when the largest number of UK retailers’ stock will be tied up in the returns loop and unavailable to buy.  They know this as it happens every year. 

So does Christmas! 

Yet peak, seasonal demand seems to surprise many firms each year.

It seems as though the art of sales forecasting and seasonal adjustment of those forecasts is a lost art. 

Perhaps I need to change the focus of some of the training I do …. to solve a problem that everyone seems to know will occur, but no-one seems to prepare for.