Did you see what I did there.  Possibly too clever for my own good but I carried on the title of this post from the title of my last one.

How often have you felt like a jerk … in your professional life I mean.

If you reply ‘never’, then firstly I probably wouldn’t believe you … and secondly I would probably ask you why not … because it might mean you are not taking enough risks.

So, you are allowed to look like a jerk occasionally … but never twice on the same issue or with the same customer!