Many companies now encourage staff to get involved in charitable work. Some even organise it and provide resources, especially time. The motivation is usually to improve the company image amongst the local community.

However there is a much more important reason for engaging with charitable work.

We want our employees to engage with us, to work hard, to give good service to our customers, to give of themselves over and above the bare requirements of the job role. What better way to introduce the habit of engagement and giving than by engaging with local charitable work for a cause or causes that mean something to the workforce. We are presenting a role model, an engagement strategy and a reward policy all wrapped up neatly in a charitable endeavour.

If we can get this to work, we sew the seeds for that more general engagement and giving that boosts our productivity. Truly win-win.