Coaching has become ‘fashionable – the number of business coaches has multiplied dramatically over the last 10 years.
However many of thee coaches are ‘consultants’ under a different name.
What is the difference?
Well, a consultant attempts to improve your business.
A coach, on the other hand, is trying to improve you – so that you can improve, and continue to improve, your business. The focus, the approach is quite different – as are the skills required.
So, if you need coaching, make sure you employ a coach with the right (personal ) skills and the right focus.