Frontier companies are those who operate at the technology frontier – early and effective adopters. Unfortunately in the UK, there are few such companies and far too many laggards who adopt technology late and often reluctantly.
We need to convince these laggards to evaluate technology as an opportunity, not perceive it as a threat. At the moment we seem to be simply waiting for the technology-literate generation Z to grow into positions of responsibility and authority.
Industry leaders and advisers have a responsibility to lead their sector down the technology road. The rest of us need to walk that road, keep an open mind and look for all the benefits – in terms of improved customer response as well as in terms of cost.