Sometimes we want output to go down .. sometimes we even want people doing as little work as possible.

Think of maintenance engineers … we want them efficiently and effectively involved in preventative maintenance. We want them sat down the rest of the time (if there is any ‘rest of the time’) .. we don’t want them fixing breakdowns … because we don’t want breakdowns.

Governments too sometimes work too hard. Many of them seem to think their role is to pass legislation … so they are relentless in passing legislation. But we want fewer laws, not more.

So, let’s start a campaign … to identify those jobs and roles where the preferred slogan is “Be more productive – do less work!”.