In the measurement field.there seems to be an assumption that, if you set targets, people will – by default – be motivated to achieve them.
However, clearly you need also to have a plan … a sequence of activities that move you ever closer towards the target.
The target is the easy bit. Establishing an effective plan is much harder. So you should spend your effort in proportion to this difficulty … and focus on the plan.
But even this is not enough.
When you have the plan you have to marshall the resources to make it happen … and motivate people to make them want to achieve it.
In most situations, whether you reach your targets will depend on people not plans. Focus your people – and make sure they have the knowledge and skills to help you move towards your targets.
Now you have a chance of success.