Platforms for digital communication and collaboration (everything from e-mail through Google Docs to Zoom and Teams) can be very useful.  

The problem is that when organisations use several of these, individuals can lose focus and productivity.

They find they can’t find messages or files because they can’t remember on which platform they originated.  They end up asking colleagues to resend messages or files, making those people also less productive.

Also, different platforms have different user interfaces, search methods and so on – making it difficult to remember how some parts of each application or platform work.

To achieve higher productivity, multiple platforms must be integrated into a comprehensive, cohesive, and frictionless digital workplace.