I don’t know whether you know about the horsemeat scandal in the UK – where horsemeat has been found in a range of pre-produced ‘beef’ products but it does remind us that each of us is responsible for securing our own supply chain – and knowing what goes on within it.
We can’t blame our suppliers, our distributors or the government when something like this happens. Well, we can try … but our customers will hold us responsible … and it is our brand that will suffer.
it takes a long time to build a brand; it takes one scandal – or perceived scandal – to destroy it.
How secure is your supply chain?