I am currently in Mauritius, helping launch their National Productivity Campaign. I am talking to government officials, trades unions, employers, educators … and the public.
Such campaigns are relatively common. Do they work?
Well, it is difficult to say … because one can rarely measure the ‘counterfactual’ … what would have happened if the campaign had not been run.
So, they are largely an act of faith.
However getting everyone informed about productivity … and lining up to participate in a coordinated strategy to improve national productivity cannot be a bad thing, can it?