Sometimes it seems difficult to get the productivity message over to people – the young aren’t interested and it seem to be way down the priority list of many business people and politicians.
So, perhaps we have to try communicating in different ways – ways that ‘chime’ with intended audiences, using language thy relate to – and even using language that grabs their attention.
I saw an example of this recently with an agricultural productivity event being advertised under the banner of ‘plows and cows’ (US spelling, of course).
I noticed this event immediately – it had my attention. Of course, the event still has to be effective – but getting people’s attention is the first stage in giving them useful information.
There might be a danger in being seen to ‘dumb down’ but I think getting people focused on productivity should be our key aim.